For more than thirty years, VARTA Batteries have been a mainstay in the photo industry. VARTA, originally from Germany had established its name and reputation for high quality, competitively priced batteries for virtually all photographic applications.
Dealers’ loyalty to VARTA remained strong through the years and eventually VARTA was purchased by Spectrum Brands, the parent of the RAYOVAC brand. As RAYOVAC was not well known in the photo industry and VARTA was very strong, the parent company decided to keep the VARTA brand as originally established.
Today there are some new products with the RAYOVAC name, such as the all new RAYOVAC PLATINUM Rechargeable line and the RAYOVAC Mercury Free Hearing Aid Batteries. There are also the RAYOVAC Hybrid Rechargeables.
The standard VARTA brand continues with the full range of traditional photo batteries. There are the High Energy Alkaline Batteries and the Precise Energy Photo Alkaline and Photo Lithium batteries. They are the same quality photo dealers trust and with the same competitive prices to ensure profits.
Copyright International Supplies, 2011