Since FUJIFILM entered the market, the company has concentrated on quality and innovation. Today, many consumers and professionals alike prefer FUJIFILM over any other products. Although FUJI has created a strong place in the digital photography field FUJIFILM is still committed to providing the very best color negative and transparency film for consumers and professionals.

FUJIFILM has provided instant films for professionals, providing users the convenience and simplicity that had been dominated by the Polaroid Corporation in prior years. The success of FUJIFILM’s instant films has been extraordinary. FP100C has gained a loyal following. When the FUJI INSTAX Camera and film were reintroduced to the United States about a year ago, the demand quickly exceeded supplies. FUJIFILM recognized that demand and today INSTAX is available for consumer and business applications.

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